Accuracy

This is the most important question in the end: Is the information correct? But there's a good chance you don't really know. After all, you're in school to learn this stuff so how can you tell?

  • Is the writer relating a personal experience (subjective information) or using outside information (objective information) that covers a broader approach? Or a combination?
  • Does the source have a bibliography or references or works cited list? This indicates the writing is based on research.
  • Are hard facts used?
  • If so, where do they come from?

Be skeptical. Make the authors prove their points.

Read the following web source on advertising.

Business Guide Regarding Advertising

http://www.associatedcontent.com/article/19555/a_business_guide_to_customers_and_advertising.html?cat=3

By Michelle Witham, published Feb 24, 2006

Total Views: 605,664 Favorited By: 20 Rating: 3.5 of 5

This article is written for those who own a business and also regarding customers. Business owners often look at the advertising ads and wonder why it isn't working. Here are some tips along with some suggestions.

Design Of Ads

We often get too wrapped up in the design of it or how large or small the ad is. Make sure that your ads have some color in them. Don't be cheap with black and white cause of the poor impression that people often get. First of all we need to decide what audience that we would like to reach the most. The people who look at your ad need to be those who would want to buy one of your products. Think about who would want to buy your products and any companies that would be interested in your products. Figure out who would most be interested in it and advertise in that area. Look around to see if anyone else runs the same type of company as you do. Look at their ads. Put a deal on your ads that is the one of the best deals in the area. Give them reasons as to why they should come visit your company instead of the competition. What makes you different from the other similar companies.

Words On Ads

The word FREE attracts allot of visitors to a business. How many times have we stopped by a place just because they had a free gift to every visitor? More times than we can probably count or remember. Giving something away for free or even a contest or some sort of drawing does attract visitors. Visitors will get word of mouth advertising going around about your company. Deals such as one buy get one free or buy one get another one for half price deals does often attract more customers than you would normally get. A free gift doesn't have to be expensive or really unique to give to customers. Customers will appreciate even something simple such as a free candy bar or a five dollar gift card to some place in the local area.

Would you use this as a credible source?

Why or Why not?

Type your answers in the box below and then click "Ask the Experts" to see what a librarian said.

This is not an acceptable source for a research paper.

  1. Author is not really credible. There is no information given on the qualifications of the author.
  2. No information is provided about the publisher of the page. If you go to the homepage for Associated Content, it says 'Submit content on any subject.'
  3. There is no research cited to back up statements. There are no citations, works cited list or links to works provided.
  4. There are several grammatical errors, indicating the content was not reviewed by anyone.
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