Keywords
Keywords are the most important words or phrases that describe your topic.
- Civil War battles fought in Texas
- Is there a government cover-up of UFOs?
Knowing how to use keywords well has a huge effect on searches.
The search effects of pollution on the water quality of Austin got 991,000 results using Google.
The search "water quality" AND pollution AND "Austin Texas" got 28,100 results, a reduction of over 98%.
Keywords are the most important words or phrases that describe your topic.
That's a lot fewer pages you have to scroll through to find the best information!
Why the difference? Because only the most important words were used and phrase searching and Boolean operators were used.

