Marketing Links

Internet Resources for
Marketing

Library Resources

Sometimes the Internet is not the best or fastest resource to use to get information. There are many excellent marketing encyclopedias and dictionaries in the reference areas of campus libraries as well as books that can be borrowed from the library. There are also e-books that can be read online. Look for the symbol.

To search for books and videos on marketing, go to the library catalog. You can search by call number (HF), to browse the collection online.

Marketing call numbers:

HF5410-5417.5	Marketing. Distribution of products	HF5437-5444	Purchasing. Selling. Sales personnel. Sales executives
HF5428-5429.6	Retail trade	HF5460-5469.5	Department stores. Mail order business. Supermarkets. Convenience stores

You can also search by keywords and phrases, such as advertising, demographics, demography, electronic commerce, fashion, financial management, marketing, market research, merchandising, statistics, trends, etc. You can use such terms to search periodical indexes for magazine and journal articles or to search the Internet.

Remember that you can ask a reference librarian to assist you with your research, in person in the library, by telephone, or online.

General Sites ::: Associations ::: Career Info ::: Marketing Research, Census and Demographic Data
Web Marketing Sites ::: Fashion ::: Journals and Magazines ::: Library Resources ::: Related ACC Pages
Business ::: Statistics ::: Visual Communications

ACC Home ::: Library Home
Web Pages Recommended by ACC Librarians

Revised December 12, 2007 by Molly Dahlström Reference Librarian, Austin Community College

Questions, Comments send email to: mdahlstr@austincc.edu

Page URL: http://library.austincc.edu/w3/MKT/library.htm
Images from Microsoft Office clip art.